In Guatemala, gender equality remains a challenge, and coffee has long been a male-dominated industry. These factors have made it incredibly difficult for women to compete and thrive in the coffee world. That’s why we are thrilled to offer La Morena as a platform to showcase the work of women farmers across Guatemala.

Genuine Origin started the La Morena program in 2016 with Volcafe Guatemala, its sister company in Guatemala. The first lot featured coffee from four producers in 32 boxes (roughly – 2,000 lbs). Four years later, we are proud to be importing a container (over 40,000 lbs) of La Morena featuring coffee from 23 woman-owned farms.

Participating Producers and Farm Names
Floridalma Perez Lopez, Finca Ambrocio
Guillermina Villatoro Monzon, Finca Los Alisos
Adilia Carmela Martinez Mendoza, Finca Zacnicte
Dalia Carlota Villatoro Herrera, Finca Los Pinos
Imelda Castillo Villatoro, Finca El Zacatonal
Ana Francisca Villatoro Villatoro, Finca La Rosa
Gloria Magnolia Sales Gabriel De Jerónimo, Finca Magnolia
Blanca Elena Villatoro San Jose De Lopez, Finca Peniel
Dora Marina Vásquez Ambrosio, Finca Tuj Xboch
Ermita Esteban Díaz, Finca Toj Xmayel
Maria Lucinda Lopez Domingo, Finca Maria
Dora Marina Vásquez Ambrosio, Finca El Edén Ii
Yuris Yojana Villatoro Herrera, Finca El Rio
Norma Elizabeth Hernández López, Finca Ojo De Agua
Maria Santos Reynoso Chun, Finca El Recuerdo
Oralia López Villatoro, Finca Buenos Aires
Floridalma Carrillo Cifuentes, Finca El Matazano
Sara Elizabeth Lopez, Finca El Crucero
Maria Teresa Alvarado Villatoro, Finca Txoxel Melaj
Maria Carmelina Ramos Garcia, Finca El Campo
Flora Ramos Garcia, Finca El Campo
Julieta Aleida Herrera Laparra, Finca Julieta
Mariela Villatoro San José, Finca Las Orquideas